After graduating from West Texas A&M University, I was hired by my alma mater as a web/graphic designer for Communication and Marketing. Our office managed the University’s brand and accepted creative requests from University entities. Below is a selection of my work focused on University branding and promotion.
While working at WTAMU I had to opportunity to create the Graphic Standards guide. Maintaining the University’s brand image was a priority for our office. This included defining the graphic standards, updating the University’s image, and addressing incorrect usage of all aspects of the brand both internally and throughout the community.
The WTAMU transfer billboard presented a unique challenge. Sized as two billboards stacked vertically, the tall format gave us little room to communicate with phrases. We solved this problem using key descriptive buzzwords, a vertically formatted photograph, and including the Admissions URL where transfer prospects can learn more.
Every holiday season the Communication and Marketing office delivers thank you gifts to vendors and printers. I made sure to design our holiday cards with ample negative space to allow all of our team members space to sign their names.
The Foundation postcards are used by Development Officers to communicate with donors. I crafted the design to mirror the look of the annual report that was released the same year.
I am WT is the internal staff and faculty giving campaign. This infographic was requested to report the status of fundraising and was sent as a campus-wide email.