After refreshing Tea Queens’ brand, the next big step was creating consistent and unique packaging for the 80+ teas carried at Tea Queens. I served as art director on this project leading a team of two other designers from inception to completion.
Each label features a unique flourish of flowers, fruits, spices, and more inspired by the flavors and region of origin of the tea. The color of the stripe running vertically down the front and horizontally across the bottom indicates the variety of tea.